Mailings

A mailing is a message that Tribute sends to your audience in their private chat with the bot. It has a title, text, a photo or video, and a button that leads to your subscription or donation.

Mailings can be used to:

• nudge those who stopped at the last step to buy;

• bring back unsubscribed users with a special offer or a promo code;

• thank someone for a donation right after the payment;

• announce a new product to your current subscribers.

Types of mailings

Trigger

Sent automatically in response to a user’s action — immediately or after a set delay. You set it up once and it keeps working until you turn it off: everyone who performs the chosen action will get the message.

Good for welcome messages, thank-yous and payment reminders — anything that should happen without your involvement.

Manual

Sent once to everyone who matches the selected conditions at the time it’s sent.

Good for announcements, special offers and news — anything tied to a specific occasion.

How to create a mailing

1. Go to the “Mailings” section in your Tribute creator dashboard.

1. Choose your audience:

• “Subscriptions” — everyone who interacted with your subscriptions to groups, chats and channels: current subscribers, unsubscribed users and those who didn’t complete the payment.

• “Donations” — those who sent donations, or opened the payment page but didn’t complete it.

1. Choose a specific subscription or donation — its audience will receive the message.

1. Name your mailing, choose the type and select the recipients:

• for subscriptions — unsubscribed, opened the payment page and didn’t pay, subscribers;

• for donations — donated before, opened the payment page and didn’t pay, regularly support.

1. Click “Continue” and compose your message:

Field	Description
Title	Up to 60 characters. This is what users see in their chat list
Message text	No length limit
Subscription or donation	The product the button leads to. By default it is the one you chose in step 3, but you can replace it with any of your products — for example, offer unsubscribed users a cheaper subscription or ask for a donation. The recipient list won’t change
Button text	Your call to action — for example, “Subscribe”, “Come back”, “Donate”. Up to 30 characters
Upload media for the mailing	A photo or video, optional. One file up to 50 MB: JPG, JPEG, PNG, MP4, MOV or AVI

1. Review your message in the preview and click “Schedule”.

1. For a manual mailing, choose when to send it. Click “Send now” — or turn on “Schedule send” and set a specific date and time.

Done! Your mailing has been sent for review.

What happens after you start a mailing

Every mailing is reviewed before it goes out — this protects subscribers from spam and inappropriate content. More than half of all mailings are reviewed within an hour.

What happens next depends on the type:

• a trigger mailing turns on and starts reacting to user actions — everyone who performs the chosen action gets the message after the set delay;

• a manual mailing goes out once to everyone who matches the selected conditions.

How to manage your mailings

All your mailings are collected in the “Mailings” section of your dashboard. Each one shows its status and settings — type, audience and sending time. You can pause a mailing or delete it.

What subscribers see

The message arrives in the user’s private chat with the Tribute bot. Below your text, Tribute automatically adds a note.

For example, this is what the note looks like in a mailing to unsubscribed users:

Why did you get this mailing?

You were subscribed to channel: channel name.

Unsubscribe from this creator’s mailings.

This note is mandatory and cannot be removed — it explains where the message came from. If a user clicks “Unsubscribe”, they stop receiving all mailings from you. It doesn’t affect other creators’ mailings, their channel subscription or their payments.

What’s important to know

• The message only reaches people who interacted with your product through Tribute and haven’t unsubscribed from your mailings.

• Users who blocked the Tribute bot won’t receive the message.

• The same user can fall into different segments, so don’t launch several similar mailings at once — otherwise they will get several messages in a row.