# Promo codes for subscriptions

We’ve added a new tool for running promotions and attracting new subscribers — promo codes. These are unique codes that give users a discount when purchasing their first subscription.

#### How to create a promo code:

1. Go to the **“Promo Codes”** section in your Tribute creator dashboard.

<figure><img src="/files/r7ucT3hkgRfRfi1pXVEs" alt="" width="375"><figcaption></figcaption></figure>

2. Click **“Create Promo Code.”**

<figure><img src="/files/WQMWhJwQj7SzlGlBLtIm" alt="" width="375"><figcaption></figcaption></figure>

3. Choose which subscription the promo code will apply to. If you have only one subscription, it will open automatically.

<figure><img src="/files/GBpZ3Wf847molKQr3fjx" alt="" width="375"><figcaption></figcaption></figure>

4. Fill in the following fields:

<figure><img src="/files/17fxh7jSIjl5sYLrB5sB" alt="" width="563"><figcaption></figcaption></figure>

| Field                | Description                                                                                                         |
| -------------------- | ------------------------------------------------------------------------------------------------------------------- |
| **Name**             | <p>Internal name or description of the promo campaign </p><p><sub>Only visible to you</sub></p>                     |
| **Promo Code**       | <p>A unique code, 4–10 characters long</p><p><sub>You can use a randomly generated code or enter your own</sub></p> |
| **Discount**         | <p>Discount percentage — from 1% to 99% </p><p><sub>Default is 50%</sub></p>                                        |
| **Validity Period**  | Start and end date and time when the promo code will be active.                                                     |
| **Activation Limit** | <p>Maximum number of times the promo code can be used</p><p><sub>Default is 100</sub></p>                           |

5. Click **“Save.”**

That’s it! You can now copy the promo code and share it with your audience on any platform.

#### Promo code usage options:

* **Add it to visuals** — use the code on banners, both online and offline.

<figure><img src="/files/cNih5oifKUSkRqX9YdXY" alt=""><figcaption></figcaption></figure>

* **Share a direct link** — it will lead to the subscription page with the promo code auto-filled and the discount automatically applied.

<figure><img src="/files/JgK1aJXz0JdakjPJpLvP" alt="" width="375"><figcaption></figcaption></figure>

You can edit promo code settings later — for example, increase the activation limit.

***

{% hint style="info" %}

#### Important details:

{% endhint %}

* Promo codes only apply to **first-time subscription payments.**
* You can **track usage statistics** for each promo code.
* The **minimum subscription price after discount** is €1.
* If a subscription includes several billing periods, the promo code applies to all of them. If the discount lowers the price in any of those periods below the €1 minimum, the discount will be automatically adjusted.
* Discounts from the promo code **do not combine** with the discount for the first billing period.


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